Wednesday, December 28, 2011
Tuesday, July 19, 2011
The 20 Most Expensive Keyword Categories In Google AdWords?
Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising.
WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories fetch the highest costs per click (CPC) in Google’s AdWords solution.
And of course, they made an infographic based on the results of their research (embedded below).
WordStream compiled data from its own, vast keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period.
Subsequently, the list was organized into categories by theme. The largest keyword categories were then determined by weighting the number of keywords within each category, as well as the estimated monthly search volume and average cost per click for each keyword.
For the record, Google AdWords is an auction-based marketplace where advertisers bid on keywords to compete for top ad placement, with a minimum bid of 5 cents per keyword (update: actually, there’s no longer a minimum bid for CPC campaigns).
The top twenty keyword categories that demanded the highest costs per click are:
1. Insurance (example keyword: “auto insurance price quotes”)
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood
Unsurprisingly, the list of most expensive keyword categories is clearly a result from people who, en masse, turn to the Web in search for help, whether it’s for financial, educational, professional services or medical aid. WordStream concludes that the keyword categories with the highest volumes and costs represent industries with very high lifetime customer value: in other words, companies that can afford to pay a lot to acquire a new customer because of the nature of their business.
But I would have personally never imagined that ‘insurance’ would be netting Google up to almost $55 per click. Think about that for a minute.
Monday, June 13, 2011
Facebook Accounts For 38 Percent Of Sharing Traffic On The Web
Sharing is big on the Web. Looking across the sharing and clicking habits of the more than 300 million people a month who pass links with a ShareThis button on over a million websites (producing 7 billion pageviews a month), a few things stood out. Overall, sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social. Search is still about twice as big.When it comes to sharing on the Web, Facebook rules. Facebook accounts for 38 percent of all sharing referral traffic. Email and Twitter tied for second with 17 percent each. Those are the percentages that actually clicked through. The raw sharing numbers are higher. Facebook makes up 56 percent of all shared content (up from 45 percent in August, 2010), followed by email at 15 percent (down from 34 percent) and Twitter at 8 percent (down from 12 percent). The difference between these two sets of numbers is that some content is shared that is never clicked on, thus the raw numbers are higher.
Facebook may be gaining share, but Twitter is holding its own in terms of actual clicks. On average, Twitter links are clicked on 4.9 times each, versus 4.3 times for Facebook links and 1.7 times for emailed links.
Reference Link : http://tcrn.ch/jFoRBw
Friday, May 6, 2011
Google Panda Treating Open Publishing Platforms Differently
Search engines are a critical part of the democratization of the Web and none is more important than Google. They provide the critical gateway to information in a meritocratic way that has traditionally rewarded usefulness and quality over name recognition of the content creator, valuing the utility to the searcher over all else.
In parallel, open publishing platforms have provided free tools for creating and sharing information with topical expertise and a voice to anyone on the Web. These platforms feed the search engines and, in return, the search engines have delivered steady audiences. This ecosystem has been lucrative for the search engines, an essential outlet for the information sharers, and a great way for the world to have access to a broad swathe of information, from the full range of political opinions to thousands of ways to barbecue a chicken.
Google’s recent “Panda” update intentionally upends this ecosystem; it doesn’t just lower the rankings of individual pages that the algorithm deems “low quality” (however that may be defined by Google) but, as Google has said publicly, “low-quality [page] content [on the domain] can impact an entire domain.” This means that high-quality content hosted on open publishing platforms like HubPages and YouTube can be negatively impacted in their search rankings simply by hosting contributions of various quality on a single site.
HubPages has seen a negative impact from this change, but so far YouTube has not (Search Metrics Winners). One presumes Google isn’t treating its own affiliated sites differently than any other site, but YouTube’s open publishing environment makes low-quality content as prevalent as on any other moderated open publishing platform. Google shows over 13 million indexed videos on YouTube for lose weight (known spammy area) and over 10 million forforex (another spammy area). Apparently, Google’s Panda update has been punitive only to platforms other than Google’s.
Before Panda, Google gave open platforms of all sizes many ways to separate high quality content from poor content without chilling an entire domain. In this respect, HubPages most closely resembles YouTube’s site structure. We send Google signals by how we program the site. For example, we let Google know what we think is the best content by giving that content more internal links from related pages. We also follow the sitemap protocol and give content a crawling priority. It seems these efforts are severely discounted after the Panda update since, despite their application, there is still a domain-wide devaluing being applied.
Google is targeting platforms other than its own and stifling competition by reducing viable platform choices simply by diminishing platforms’ ability to rank pages. Google is not being transparent about their new standards, which prevents platforms like ours from having access to a level playing field with Google’s own services. We want to comply with and exceed Google’s standards. Google has my contact information. Hope to hear from them soon.
Read more Visit : http://techcrunch.com/2011/05/05/google%E2%80%99s-panda-update-cripples-open-publishing-competition/
Thursday, April 7, 2011
Monday, March 21, 2011
Friday, March 4, 2011
FACEBOOK WILL END ON MARCH 15th!
PALO ALTO, CA –Mark Zuckerberg announced that Facebook will be shut down in March. Managing the site has become too stressful.
“Facebook has gotten out of control,” said Zuckerberg in a press conference outside his Palo Alto office, “and the stress of managing this company has ruined my life. I need to put an end to all the madness.”
Zuckerberg went on to explain that starting March 15th, users will no longer be able to access their Facebook accounts.
“After March 15th the whole website shuts down,” said Avrat Humarthi, Vice President of Technical Affairs at Facebook. “So if you ever want to see your pictures again, I recommend you take them off the internet. You won’t be able to get them back after Facebook goes out of business.”
Zuckerberg said the decision to shut down Facebook was difficult, but that he does not think people will be upset.
“I personally don’t think it’s a big deal,” he said in a private phone interview. “And to be honest, I think it’s for the better. Without Facebook, people will have to go outside and make real friends. That’s always a good thing.”
Some Facebook users were furious upon hearing the shocking news.
“What am I going to do without Facebook?” said Denise Bradshaw, a high school student from Indiana. “My life revolves around it. I’m on Facebook at least 10 hours a day. Now what am I going to do with all that free time?”
However, parents across the country have been experiencing a long anticipated sense of relief.
“I’m glad the Facebook nightmare is over,” said Jon Guttari, a single parent from Detroit. “Now my teenager’s face won’t be glued to a computer screen all day. Maybe I can even have a conversation with her.”
Those in the financial industry are criticizing Zuckerberg for walking away from a multibillion dollar franchise. Facebook is currently ranked as one of the wealthiest businesses in the world, with economists estimating its value at around 7.9 billion.
But Zuckerberg remains unruffled by these accusations. He said he will stand by his decision to give Facebook the axe.
“I don’t care about the money,” said Zuckerberg. “I just want my old life back.”
The Facebook Corporation suggests that users remove all of their personal information from the website before March 15th. After that date, all photos, notes, links, and videos will be permanently erased.
Read More: http://weeklyworldnews.com/headlines/27321/facebook-will-end-on-march-15th/
Sunday, February 20, 2011
Monday, January 24, 2011
New Tools For SEO
Ontolo: An Expert Link Builder's Dream
Ontolo tries to productize many of the manual tasks, searches and tracking processes of link building with an extensive, diverse toolset. You can see a big list of their link building tools here, everything from .gov/.edu finders, to competitor link searches, to content research and backlink tracking/monitoring. They even have some nifty "productivity hacks" (small, simple tools to help with menial tasks like combining keywords or removing duplicates from lists).
SEO Gadget's Keyword Research Beta
Trunk.ly: Terrific Tracking for Your Twitter Links
Trunk.ly is a deceptively simple, currently free, application from the brilliant minds at BinaryPlex (who also built the much more full-featured Tribalytic, an Australian-focused social platform for measuring influence and share of voice).
Markup.io: Flawlessly Simple Screenshots + Notes
You know what's a pain in the butt? Taking a screenshot of a page, pasting it into Photoshop, adding notes to it, saving the file to be small and emailing it as an attachment to a developer/designer/marketer/manager/co-worker.
Content Optimizer: Leveraging LDA for Keyword Suggestions
Andrew Wright's + Ben Huff's SERPs Analysis Worksheets (MS Excel)
Further more know about visit http://www.seomoz.org/blog/6-new-tools-every-seo-should-check-out
Monday, January 10, 2011
Fire Wall Security ,Using NetGear Security On Perticular Word And Website.
Open a web browser like Internet Explorer or Firefox. Enter the internal IP address of your router in the address bar of your browser . If you do not know your routers internal IP address please read our How to Find Your Routers IP Address guide.
In the picture above the address bar has http ://www.google.com in it. Just replace all of that with the internal IP address of your router. By default the IP address should be set to 192.168.1.1.
In the picture above the address bar has http ://www.google.com in it. Just replace all of that with the internal IP address of your router. By default the IP address should be set to 192.168.1.1.
You should see a box prompting you for your username and password. Enter your username and password now. By default the username is admin, and the password is password. Click the Ok button to log in to your router.
Please visit our Default Router Passwords page if the username and password shown above did not work for you.
Please visit our Default Router Passwords page if the username and password shown above did not work for you.
We will list a series of lines here that will show you exactly how to setup your router's firewallInbound Packet Filter menu. for PS3 Prison Break. Go ahead and enter the settings shown below into the
Click the Security link near the top of the screen.
DGFV338>
Enter the following information into your router.
When you've finished entering the above information, click the add button.
Click the Firewall Rules link near the top of the screen.
Enter the following information into your router.
When you've finished entering the above information, click the Apply button.
You should see another page of settings below that need to be entered into one of the blank lines on your routers Inbound Packet Filter page. Go ahead and enter those settings now.
Click the Security link near the top of the screen.
DGFV338>
Enter the following information into your router.
When you've finished entering the above information, click the add button.
Click the Firewall Rules link near the top of the screen.
Click the Inbound Services Add button.
Enter the following information into your router.
DGFV338> Enter the following information into your router.
DGFV338> Click the Inbound Services Add button.
When you've finished entering the above information, click the Apply button.
You should see another page of settings below that need to be entered into one of the blank lines on your routers Inbound Packet Filter page. Go ahead and enter those settings now.
Click the Security link near the top of the screen.
When you've finished entering the above information, click the add button.
Click the Firewall Rules link near the top of the screen.
Enter the following information into your router.
When you've finished entering the above information, click the Apply button.
You should see another page of settings below that need to be entered into one of the blank lines on your routers Inbound Packet Filter page. Go ahead and enter those settings now.
Click the Security link near the top of the screen.
DGFV338>
Enter the following information into your router.
When you've finished entering the above information, click the add button.
Enter the name of the program into the Name box. It doesn't really matter what you put into this box, but something that will remind you why these ports are being forwarded would be a good idea.
Use the Type drop down box to select the protocol type of the ports you are opening.
If you need to allow a single port, enter that port number into the Start Port and the Finish Port boxes. If you need to allow a range of ports, enter the lowest number of that range into the Start Port box. Then enter the highest number of that range into the Finish Port box.
When you are finished, click the add button.
Click the Firewall Rules link near the top of the page.
Click the Inbound Services Add button near the center of the page.
Select service you created from the Service drop down box.
Select ALLOW always from the Action drop down box.
Enter the ip address to allow traffic to into the Send to LAN Server box. If you are allowing traffic so you can run a program on your computer, you should enter your computer's ip address into that box.
Select Any from the WAN Users drop down box.
Select Never from the Log drop down box.
When you are finished, click the Apply button.
And that is it! You are done!
Thursday, January 6, 2011
Monday, January 3, 2011
Save Paper Use Print Less PDF Documents With WWF Format
21st century marked the countless progress going on all throughout the globe. Some developments are beneficial to mankind but it brings a great impact to planet earth. One of the most used and important tool worldwide is the printer along with the computer and as a result this paper consuming device consumes tons of paper day by day in offices and homes.
One of the most used format for documents which could save a variety of contents like data files, websites, newsletter, brochures, emails and books online is the PDF system. Making use of the standard PDF program is the most trouble-free means to save any documents but, this program has a print button on it.
World Wildlife Fund or WWF created a new green file format called the WWF to put an end to needless printing and increasing the awareness of proper use of paper. The newest outline for viewing documents features the absence of a print button through WWF format which intends to widen the “Think before You” print program and to keep away from pointless printing as well as eventually stop forests devastation.
By means of WWF software, generating your own WWF document is free of charge and effortless. This software can be used by private companies and organizations using MAC and Windows operating system. There is a “SAVE AS WWF” option that can be seen on the print menu after the installation of software. MAC users can convert any documents they want to WWF format by means of a WWF converter.
However, you still have all the liberty to print documents you want using your printer but you need to consider many times before printing every documents.
Visit http://www.saveaswwf.com/en/what-is-it.html to download WWF software for MAC or PC.
